My name is Ernest Hood and I was born in Gary, Indiana. I was introduced to the world of art and entrepreneurship at a young age through my Father. He had a freelance sign painting business, and my mother was an accountant for the state of Colorado, where I grew up for years.
They were both motivating and supportive role models, as they both taught me the importance of high standards, and how to use my social dexterity to my advantage. I find inspiration in all kinds of things, such as the constant adventure of city living, nature, people, music, and family.
I feel my personal mission and purpose, is to extract the best of all that life has to offer, and share it with as many people as possible.
My hobbies are bike riding, reading, traveling, visiting other family and friends, and watching movies. Some of my favorite and most memorable clients have expanded my network and added tremendous value to my life personally and professionally: Clyde Mize and William Murphy.
I currently work at the SWAG Shop, located at 365 Edgewood, in the heart of the historic sweet auburn district in downtown old 4th ward, Atlanta. I’ve been serving the community with fresh looks and positive energy from this location over the past year. “How important is ‘street cred’ in your work?” I do understand the necessity of a good reputation, so I’d say street cred is important. What’s more important is how your legacy holds up after you’re gone. My hope is that my brand is synonymous with greatness and success. That’s the mark I want my business to leave behind.